02NEW PRODUCTS & BUSINESSES
Digital Commerce & Venture Design
Marketplace concepts, customer propositions, business models, and pilot design.
Discuss the scope
Is the proposition worth taking to market?
What to bring into the conversation
Customer research, the proposed offer, route-to-market options, unit-economics assumptions, and delivery constraints.
These inputs guide the initial discussion. Availability and quality are assessed before the work is scoped.
The decision to support
Agree a testable proposition and the criteria for proceeding, adapting, or stopping.
Example deliverables
Work you can put to use.
- Customer proposition and business-model options
- Pilot design with go/no-go criteria
Deliverables, timing, responsibilities, and fees are agreed for each engagement.
Clarity before commitment.
Start by defining the question and the decision-maker. Agree the evidence to review, the people to involve, and what a useful outcome looks like. Build review points into the scope so new findings can inform the next step.